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Past Presidents



Join us at the Minnesota Newspaper Association (MNA) Convention and Trade Show!

See us January 25th-27th, 2023, Minneapolis Marriott Northwest-Brooklyn Park, MN:
• Convention registration is now open. Early-bird registration discounts apply for a limited time. Registration can be found here:
• Hotel reservations are open now. Click here: for the MNA rate of $134 per night. This rate expires Jan. 3; there is another convention in the hotel during MNA so book early to ensure you have a room on-site.

See our NSCMA track below:
January 26th - Thursday 9:30-10:30
Interlink - Brad Hill
USPS update on all the recent changes/rate increase. Brad will also provide helpful insight for your mail challenges.

January 26th - 10:45-11:30
NSCMA Board Members Grant Gibbons, Mark Johnson Connie Knapp,
Roundtable discussion of today's audience/distribution challenges.

January 26th - 2-3:30
Forum Communications Company: Stephanie Schroeder and Brent Theisen
Hear from Stephanie Schroeder, Chief Marketing & Customer Officer, and Brent Theisen, Director of Pricing & Customer Analytics from Forum Communications Company about their paywall journey, innovation in marketing efforts, and building a data culture to help steer better business decisions through experimentation and data discovery.

We hope you can attend!

Coffee Break Conference Series

The latest episode of the Coffee Break Conference Series is out!

Using Major League Baseball Opening Day as a theme, Jim, Mark and Matt discuss methods to renew, refresh and reinvigorate your work teams and yourself. And...another question from the mailbag is discussed and in search of feedback from viewers. Grab your favorite "acceptable in the office " beverage and spend your coffee break with the trio!


In our latest episode of the Coffee Break Conference Series, Jim, Mark and Matt dive into the mailbag. We discuss an inquiry regarding home delivery customers' request for specific placement of their newspaper.

Our first episode of 2022!

Mark, Matt and Jim review a few top tips for carrier recruitment AND, while on location at Lambeau Field, Mark offers top tail-gating tips as well!!

It's prediction time!
Check out the latest Coffee Break Conference Series episode where Jim, Mark and Matt give their 2022 predictions in a variety of subjects. (Spoiler alert...only the two Wisconsin residents pick the Packers to win the Super Bowl!!) Props included!

Jim, Mark and Matt celebrate their one year anniversary of the Coffee Break Conference Series!! The trio offers a number of updated tips for distribution and marketing of Thanksgiving (ish) newspapers. Grab a cup of your favorite (at work) beverage and join the Coffee Break!

Episode 11 of the Coffee Break Conference Series is up! Lori Rahill, from the New England Association Of Newspaper Executives (NEACE) joined us to talk about NEACE and their upcoming virtual conference November 3rd & 4th, 2021. Visit for more information.


Thanks for joining us, Lori!

John Newby, Founder of 360 Media Alliance and Truly Local, LLC, publisher, columnist, community media and business strategist joined Matt, Jim and I during Episode 10 of the Coffee Break Conference Series. John reviewed the News Publishing Business Summit in St. Louis and previewed the upcoming version in Baltimore.

Episode 9 of the Coffee Break Conference Series is up.

Thanks to Star Tribune Retail Sale Manager Tim Morgan for joining us on Episode 9 of the Coffee Break Conference Series. Appreacite him briefly discussing the challenges and opportunities of living in Minneapolis, MN in 2020-21.


Episode 8 of the Coffee Break Conference Series is up.

Recruitment, Recruitment, Recruitment! Mark, Matt and Jim discuss a few "best practices" for recruiting carriers. Enjoy your coffee break and the idea sharing!!

Episode 7 is up of the Coffee Break Conference Series!

Thank you Carole Stein, Executive Director of the Great Western Audience Alliance, for joining us to discuss GWAA's upcoming Great Western Audience Development Summit conference!

Great Western Audience Development Summit is on 6/23-6/25

NSCMA member special — get the GWAA member rate of $149 
That's a 60% savings
Promo code NSCMA2021

The conference will be held on, a virtual dynamic platform that makes you ALMOST feel like you're there. 

The conference includes:

  • All 3 keynote sessions
  • 3 half-day speaker stage presentations (pick and choose or attend all)
  • Audience and Distribution Track sessions
  • Hot Ideas
  • Expo Hall entree to visit vendor booths, demos and live sessions
  • Happy Hour Thursday night 
  • Lifetime Awards and Best of the Best Awards
  • Speed networking
  • Chat, private meetings and lots of fun

All the benefits, and no travel costs. 

Episode 6 of the Coffee Break Conference series is up! Jim, Matt and Mark could have used an entire pot of coffee for this one. They chatted about leadership and self-evaluation of leadership skills.
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Attention! Attention!! We're talking about carrier Retention!! Jim, Mark and Matt discuss successful carrier retention strategies in this Coffee Break Conference Episode #5!

Episode #4 of the Coffee Break Conference Series is up!
Winner! Winner! Our trio discusses promotional and revenue-producing ideas available when your local team (s) are winners. Ideas the can be used from the sandlot leagues to the pros!

Winter is here! Episode #3 of the Coffee Break Conference Series has Jim Smith, Matt Wolcanski and Mark Johnson chatting about winter distribution tips. A few stories reveal Jim and Mark unknowingly crossed paths on a historic chilly night. Check it out!

Episode 2 is now available in the Coffee Break Conference Series. Thanks to Sandy Powell at the LaCrosse Tribune / LaCrosse, WI for sharing with us the Curbside Bingo promotion.
Check out our first episode of the Coffee Break Conference Series. Steel City Corp. National Sales Manager, Jim Smith, hosts a conversation with Northern State Circulation Managers Association leadership Mark Johnson (Circulation Sales Manager, Dow Jones) & Matt Wolcanski (Regional Distribution Manager, Gannett) about Thanksgiving/Black Friday newspaper sales opportunities!

Attention NSCMA members: 360 Media Alliance is offering up its 7th annual Audience and Loyalty "mega summit" with the "2020 Virtual Highway to Success". From October 20th - November 6th, there will be a series of 20+ virtual sessions covering audience, advertising, loyalty/membership and more. Sign up is free. A list of topics and registration can be found in the link below. NSCMA is proud to be a sponsor of this event!




About Us

NSCMA was founded over 60 years ago in order to bring together dedicated newspaper professionals across the upper Midwest to ensure the future success of the newspaper industry. By providing opportunities for both new and seasoned newspaper professionals to improve their knowledge and skills through networking, conferences, and idea sharing, we hope to meet and exceed the goals that lead to our conception many years ago.

As a member of NSCMA you:

  • Receive our NSCMA Summer and Winter Bulletins sharing successful business ideas used at other member newspapers.
  • Are a part of a network of individuals both new and seasoned dedicated to ensure the future success of newspapers.
  • Get valuable opportunities to learn about products that can help you develop successful growth initiatives.
  • Can learn how to leverage technology and websites to grow our business.
  • Have opportunities to improve your professional skills and knowledge.
  • Will be kept abreast of legislation and legal concerns involving issues such as telesoliciting and carrier contracting.

We hope you use this web site to keep abreast of industry news, plan your training schedule, and grow circulation. If you have any questions about, comments for, or wish to join NSCMA, click here or e-mail us at

Please direct any comments or questions about this web site to

Northern State Circulation Managers' Association is dedicated to bring newspaper professionals together to help ensure the future success of the newspaper industry and the individuals dedicated to it.

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